As we embarked on our 10th anniversary, we thought we needed to reformulate our strategy for the years ahead: sustainability. We know it's a “buzz” word, but we really had the urge to hop on this ride. Today, energy accounts for up to 60% of global greenhouse emissions; and it's no secret Guatemala is years behind in even having thoughts about evolving into utilizing more friendly energy sources. We wanted to start with a tangible idea, committing to improving the quality of the way we operate and at the same time become more efficient in the long-term. But how could we even achieve this? Well, we thought about solar powered coffee. Partnered directly with INCOFIN, we’ve invested in state-of-the-art solar panels that will be powering our HQ operations; hence our upcoming campaign: “Cleaner, cooler coffee”. This is our very first initiative to become a greener company, and we know there is still a long way to go, but we’re clear of the path we need to take.